Altru Creative is a music studio in the heart of Nashville, Tennessee.
In 2022, I worked with Altru Creative to develop templates for their paid social media accounts.
I designed vertical ads to sell sample packs.
Altru sells beat and vocal sample packs, and has a different visual identity for each genre they work in. Each genre has it’s own logo, symbols, gradient style, and color scheme.
This was Altru’s first paid social ad push, so there were no specific learnings to use. Using best practices, we included the name, description, and top value proposition in the first few seconds; video of real people in the studio; and a call to action on the endcard.
I built 2 look variations.
One using studio footage and wave forms specific to the samples in the pack, and another keeping their package on screen the entire ad.
Once we settled on a formula for the videos, most of the work was swapping out assets and colors for each genre. I used After Effects expressions to automate most of this.
I built organic social posts for their referral program.
I designed another video template to promote Altru’s studio time referral program. They wanted to create something that could be shared on their social media stories. I built several versions with copy and music variations.